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1st place for Chai, 3rd in a row, at North American Tea Championship. Read the news here!

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Yogic Chai's Original Masala Chai ~ North America's Chai Champion!

It is with great pleasure to announce that Yogic Chai's Original Masala Chai won 1st place for the Chai category again at the 2012 North American Tea Championship. This is our 3rd year participating and winning 1st place!

Original Masala Chai. Yogic Chai's Chai Champion!  

 

Close to 200 teas were evaluated in 23 different categories. The North American Tea Championship is the only professionally judged tea competition in North America, whose goal is to distinguish the highest quality & best tasting teas commercially available in the North American marketplace.

At the North American Tea Championship, each entry is evaluated blind and through an organoleptic analysis of the following characteristics: dry leaf, brewed color, brewed aroma, brewed flavor, brewed mouth feel and brewed harmony. An overall numerical value on a 100 point scale is then calculated based on the ratings of each characteristic above.

"We were very excited when we received the good news, being that it was our third time participating and winning 1st place. Although we have won in previous years, we have continued to improve our blend. Such small & subtle improvements have proven to be in the right direction every year," says Ricardo & Angela Dacosta, founders of Yogic Chai.

The fact and sad part is that the general population have yet to experience what a cup of Masala Chai tastes like, says Ricardo Da Costa. I continue to be dissapointed by the type of Chai that is served at most coffee shops and trade shows in the USA. Concentrates filled with high amounts of sugars to counteract the citric flavor from the preservatives used. Unlike the nourishing, warming and energizing flavors that I found in the streets of India, the use of flavorings instead of freshly ground spices have made the American interpretation of Chai to be an overly sweet beverage with hardly any spiced taste

Unlike other tea companies in the market that sell different varieties of teas, such as green, white, black, oolong, etc., Yogic Chai specializes solely on Masala Chai. They have become to be known as the place-to-go-to for authentic artisan chai. All their blends are made in the USA with 100% Organic Ingredients. Sold in loose form of various sizes.

Our goal for this and future years is to be able to change that, says Angela Da Costa, by offering Coffee shop owners an alternative method, a Chai pouch, sort of like a giant tea bag, which will allow them to brew their own concentrate without much labor. A process that will not only save them money but will surely increase their profits by serving a beverage that when brewed correctly, can be quite addictive and good for you.

A complete list of first, second and third-place winners of the North American Tea Champions is available at www.teachampionship.com